Why Some of Us Don't Have One True Calling

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One of my absolute most favorite Ted Talks by Emilie Wapnick.

“What do you want to be when you grow up? Well, if you're not sure you want to do just one thing for the rest of your life, you're not alone. In this illuminating talk, writer and artist Emilie Wapnick describes the kind of people she calls "multipotentialites" -- who have a range of interests and jobs over one lifetime. Are you one?”

Check it out Here

COUNTDOWN! Book Coming out Soon!

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I’m SO excited about my book, coming out January 29th, called “Press Here: Massage For Beginners“. I wrote it so that a wide audience could learn how to give an amazing, relaxing massage at home to their friends and loved ones. It discusses everything from pain-relief techniques, to using the perfect amount of pressure, as well as helpful self-care tips and stretches. PRE-ORDER on Amazon or Barnes and Noble!

I hope you enjoy reading it as much as I enjoyed writing it!! Rachel

Rachel Beider Featured on The Moment

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by Kendall Hill

There’s nothing we admire more than people who are making an effort to put goodness out into the world, especially during times like these…  Wellness practitioner Rachel Beider is one of those people, a nurturer who’s finding community in kind of an unusual space… her business.

With two well-established massage businesses, and a newly opened third under her belt (The Tulum-inspired Massage Outpost in DUMBO is now open!), Rachel uses her experience as an entrepreneur to water her wellness practitioner peers and cultivate group success through her business consulting practice aptly named, Wellness Business Consulting. Uh, sign us up! Meet Rachel below, then join us on our IG stories to hear Rachel give her tips on creating a successful, community-oriented business from scratch:


Kendall: Hi Rachel! First let’s start off with a little taste of your background. How did you get into massage therapy and business consulting and what have both brought to your life?

Rachel: I got into massage therapy after traveling to India and Southeast Asia when I was 22. While in Thailand, I took a Thai Massage course at WatPo in Bangkok and loved it! I decided to go to massage therapy school in NYC at the Swedish Institute. I love working with my hands and working with people. I love that it’s a non-traditional job. After graduating, within 6 months I started my private practice, and many of my former classmates asked how I was doing it. Over the years of growing my business, I have mentored and advised countless people in my industry and realized that it was becoming time-consuming and that I was quite good at helping people get results. I started charging for my consulting services and have since branched out into working with other types of wellness practitioners, ranging from Acupuncturists to Psychotherapists. The principals of creating and growing a vibrant private practice are the same across fields, and so far it’s been really fun and very satisfying watching people grow and develop. I’m so inspired by my clients!

Kendall: I’m so intrigued by these strong bonds you build within your community. How do you define a nurturer, would you consider yourself to be one? How has this informed your consulting practice?

Rachel: A nurturer is someone who cares deeply for their friends, family, loved ones, and clients. Most wellness practitioners are by nature, nurturing, which is why they got into their fields: to help people heal. I help people to nurture their businesses as well, by turning that nurturing instinct into protecting and caring for the business as it’s own separate being that needs help to grow and thrive.

Business and community should support each other.

Kendall: What role does community play in your business life? How can the average person seek out community in their workspace? It doesn’t seem like business and community necessarily fit naturally together…

Rachel: Business and community should support each other. Owning a business can feel very isolating. One way that I’ve built community is by gathering local female business owners for a monthly meeting to sit and discuss the challenges and successes of entrepreneurship. Another wonderful way that business can generate community is by volunteering, which fosters great relationships with the community while creating a phenomenal company culture in your business. My company offers regular volunteering opportunities and it feels really good for everyone!

Kendall: When can we join!? You’re also due a huge congratulations on opening your third location, Massage Outpost. What makes this space different from your other two?

Rachel: Thank you!! Massage Outpost is a little bit larger than our first two locations and boasts a relaxation room specifically for stretching post-session and for small classes. We are currently open for business, woohoo!

Kendall: We can’t wait to visit the space. What values do you keep yourself accountable to in your many businesses?

Rachel: Values that are extremely important in my businesses are: green business practices, sustainability, organic growth, valuing our services appropriately (and attracting clients who value us), treating our massage therapists and front desk folks with the highest levels of respect, personal and company accountability, community focus, and, of course, creating an unforgettable and personalized massage experience for all our clients.

Kendall: You’re also just about to release your first book! Can you tell us a little about it?

Rachel: The book is called “Press Here: Massage For Beginners“. It comes out in early 2019. I wrote it so that a wide audience could learn how to give an amazing, relaxing massage at home to their friends and loved ones. It discusses everything from pain-relief techniques, to using the perfect amount of pressure, as well as helpful self-care tips and stretches.

Kendall: Your doing a takeover on our IG all about building a successful business from scratch… can you give us a sneak peak of 2-3 tips?

Rachel: Sure! Building a business requires a great amount of energy and effort, and at times can feel discouraging. It’s all about your mindset – when you’re stressed or scared, you don’t have access to the resources of your full mind. My biggest tips are:

  • When you have a problem, ask yourself what’s GREAT about this – chances are you can find something awesome that keeps you in a great head space or cultivates gratitude. (For example: sure dealing with the business issue can be a headache, but what’s GREAT is that I have a business to deal with!).

  • Also: that thing you’re dreading doing, that’s the thing you need to do first. I regularly ask myself, ‘what am I tolerating, what am I avoiding?’

  • Lastly, remember: problems are the universe on YOUR SIDE calling you to grow 🙂

The best way to stay beautiful is by moving your body in ways that feel good, getting enough sleep, and staying hydrated.

Kendall: What’s your beauty philosophy? Favorite clean products?

Rachel: I believe that all bodies are beautiful. As a massage therapist, I can promise that the things you feel the most embarrassed about or afraid of are the things that make you beautiful. Everyone has scars, wrinkles, pimples, hair, and cellulite. Don’t be afraid of getting a massage, going to a fitness class, or trying a new sport because of your body. The best way to stay beautiful is by moving your body in ways that feel good, getting enough sleep, and staying hydrated.

I LOVE clean beauty! My favorite products are:

Kendall: Great beauty advice. How do you stay in the moment?

Rachel: I stay present by putting my phone away, practicing meditation (walking meditations are my favorite), taking moments to breathe, and noticing when there’s beauty. Kurt Vonnegut JR writes “And I urge you to please notice when you are happy, and exclaim or murmur or think at some point, ‘If this isn’t nice, I don’t know what is.” I think of that often.

Special thanks to Rachel Beider!

Photos by Elena Mudd

Tips on Sharing Important News With Employees



1. Give It to Them Straight

“As the founder of my company, I’m ultimately responsible for everything that happens. If there is important news to share I share it with the entire team in person or through a video conference. I don’t try to sugarcoat things and I expect people to be treated as professionals.” ~ Mauricio Cardenal, Roofing Marketing Pros

2. Create a Continuous Information Sharing Loop

“Our entire company gets together at the office every Friday for a free lunch on us. We use this time to vent, laugh and discuss essential company issues and announcements. I find that having a regular, low pressure and open place to address these items results in less anxiety for employees when big announcements are coming up. ” ~ Brandon Stapper, Nonstop Signs

3. Share It on Your Company Slack Channel

“Since everyone is mostly on Slack and working, I use our company-wide channel to announce these things. That way, everyone can comment or ask questions in a way that others see and can get involved in. This is particularly helpful since most of my team is remote.” ~ John Rampton, Calendar

4. Tell Employees In Person

“If there’s an impactful piece of news, I prefer to tell my employees in person so we can talk it through and clarify details and concerns. They appreciate me being upfront about things and telling them in person whenever possible.” ~ Rachel BeiderMassage Outpost

5. Work Your Way Out

“Get your leadership people in the room. Tell them first. Stop the spread of misinformation early. Have them distribute the information. Make sure people have everything in writing. Let them know why the decision is happening. Be honest.” ~ Derek Broman, Discount Enterprises LLC

6. Schedule an All-Hands Video Conference

“Whenever we have big news, we schedule an all hands video conference on Zoom. That way everyone hears the updates in real time and people have the chance to react and ask questions. When we had a physical office, we would hold this in person.” ~ Alex Fedorov, Fresh Tilled Soil, LLC

7. Provide the ‘Why’

“One of our agency tenets is to provide the “why” on major decisions. We encourage everyone, regardless of level, to ask why of anyone. Providing the “why” allows folks to understand the rationale for a decision rather than making assumptions, judging it without full context or reacting negatively. Reasonable people want rationale, and when you provide it, it’s far easier to get people on board.” ~ Beck Bamberger, BAM Communications

8. Use the Traction Method

Traction: Get a Grip on Your Business by Gino Wickman describes a method for making a decision and informing the stakeholders. First, write down who is accountable for relaying the information. Next, decide the communication deadline. Then, list the names of people affected directly by the decision. Lastly, list the names of people who need to be informed. Use this communication plan so nothing slips through the cracks.” ~ Matt Wilson, Under30Experiences

9. Remember the Follow-Up

“Big news warrants a face-to-face discussion. You should already be having regular team or company-wide check-ins. That’s a great way to begin a conversation and answer initial questions. However, follow-up in writing via whatever communication method your company prefers, so that the team can reference the information later and reach out with additional questions or concerns.” ~ Ryan Wilson, FiveFifty

10. Celebrate Small Wins Together

“The road to a successful company can be many years longer than anyone imagined at the beginning. We try to celebrate “small wins” by ringing a bell or finding other ways to announce and celebrate together in person. Without these moments, it’s easy to dwell too long on slow progress or failed experiments.” ~Natalya Bailey, Accion Systems Inc.

11. Be Transparent

“Don’t hem and haw for weeks about the “best” way to communicate a big decision. The longer you stew on it, the bigger and bigger the issue may seem to you. You’ll come across as less confident when you do finally deliver the news and your employees will notice. Be fully transparent and notify everyone as soon as you’re in the planning stages, and it will be easier for everyone down the road.” ~ Roger Lee, Human Interest 401(k)

12. Reach Everyone by Using Multiple Channels

“To ensure every employee gets the message, news should be distributed in different formats for maximum visibility. If a major hire is discussed at a meeting, be sure to record it. The video can be distributed via email and social media. It allows all viewers to hear the speaker’s tone of voice, gestures, expression and body language. All of these things can make a message much more impactful.” ~ Blair Thomas,eMerchantBroker

Rachel Beider featured on The Fullest

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Originally published on The Fullest

Rachel Beider is a massage therapist, business consultant, and advocate for women-owned businesses. She is the founder of three women-focused clinical massage studios that specialize in pain management (Massage Outpost in DumboMassage Greenpoint, and Massage Williamsburg). Earlier this year she launched Moon Cycle Massage, which is specially designed to help clients find relief before and during their monthly period.

Rachel also holds entrepreneurship meetings and offers personalized coaching for women who want to start and grow wellness practices that are ethical, nurturing, and sustainable.

We recently caught up with the businesswoman to ask her to share the seven things she’s vibing on most at the moment. This is what she said…

1 | Music with steel drums —

I’ve been listening to “Love$ick” by Mura Masa featuring A$AP Rocky. It makes me unbelievably happy. Same goes for Jamie xx’s “Far Nearer” — the drums get me every time.

2 | Dynamic meditation —

It involves moving your body, screaming, shouting, jumping up and down, and discharging a ton of energy before settling into a dance — and then a calm — state.

3 | Essential oils (specifically eucalyptus) —

I hang dried bunches of it in the shower, and line it in the entryways of my massage studios. In the fall I also love French Lavender — I make a little spray of it for my pillow and linens, and also add a few drops to the tub.

4 | My consulting clients —

They are extremely driven, hardworking, motivating, and inspiring! I love watching their businesses grow and thrive.

5 | Tulum —

It’s my literal happy place! I’ve been visiting every year for 11 years, and though it’s changed quite a bit I’m still awed by its sheer beauty, culture, people, and food. The interior design of my massage studios is Tulum-inspired, and a lot of our decor is handmade from there.

6 | The chocolate chip cookies at Jacques Torres —

The most dangerous thing about opening in Dumbo Brooklyn is that we are neighbors with this heavenly chocolate shop that makes the best chocolate chip cookies I’ve ever had in my life.

7 | My upcoming book —

It’s an illustrated beginner’s guide to massage therapy, called Press Here. I wrote it to help my clients and loved ones learn how to give an amazing massage with confidence and ease.

Rachel Beider in INC: Advice on Hiring a Coach


If you're looking to take the next step in your entrepreneurial growth, one of the best investments you can make is in a business coach. Whether you want to increase your sales or improve your hiring strategy, this person can act as an invaluable resource.

Like any professional relationship, you'll want to find a coach with whom you feel a strong connection and rapport. More importantly, you should seek out someone who understands the industry you're in and the unique challenges you're facing. If you're in the market for a business coach, follow these tips from eight seasoned entrepreneurs.

Article seen on INC

Consider virtual coaches as well as local ones.

A local coach you can meet with face to face may sound like the best approach, but it can be restrictive when it comes to scheduling, according to Blair Thomas, co-founder of eMerchantBroker. "By finding a coach that is available online, such as via video conferencing, you are opening yourself up to a wider pool of individuals," he says. 

"Video conferencing can be just as energetic and beneficial as meeting face to face," Thomas notes. As well, when you are not bound by location, you can find a coach who specializes in a certain industry or has some other attribute that works best for your needs.

Make sure you feel comfortable opening up.

Rachel Beider, CEO of Massage Outpost, reveals that a great business coach should push your boundaries and help you get out of your own way.

"Feeling vulnerable and comfortable with your coach will help you establish a real connection, where you can feel good about being brutally honest about your fears," she says. "I have worked with a phenomenal business coach who helped me level up by pushing me hard and providing support."

Ask for details about how they work.

Anyone can call themselves a business coach. That's why Vik Patel, CEO of Future Hosting, recommends finding out some details about the coach's process, their past successes and their industry experience before hiring them.

"Get specific," he advises. "The job title 'business coach' covers a lot of ground, and you need to be sure that your aims for your business match with the coach's skill set and processes."

Find someone who shares your long-term vision.

One of the most important things to look for in a business coach is a shared long-term vision, according to Sunny Desai of Desai Hotel Group.

"It helps to make sure that every decision you are trying to make is aligned with your end goal," says Desai. "Start with discussing how they would approach your current situation to see if there is true alignment."

Look at their track record. 

Michael Hsu, founder and CEO of DeepSky, believes that it's crucial to find a coach who practices what they preach.

"Knowing what to do and doing what must be done are two very different things," he explains. "A coach who eats their own dog food will understand the little nuisances and how to deal with them when life gets in the way."

Seek similar industry experience.

To truly learn from someone, you want to know that they've experienced a similar path of development as you have, and that they'll understand the specific areas in which you need support, says Stanley Meytin, CEO of True Film Production

"A coach who has been where you are can give personal advice on how to thrive moving forward and won't waste time trying to understand you," he adds.

Find a coach whose values align with yours.

While your business coach doesn't need to share your exact mindset, Angela Ruth of Calendar believes they should be similar enough to understand what you respond to, your learning style and your overall value system.

"I need someone who understands how I think and approach things," she says. 

Avoid hiring a clone of yourself.

On the flip side, Dan Golden, co-founder of BFO (Be Found Online), doesn't think you should look for a coach who is too similar to yourself.

"Focus on someone you think you would respect and listen to," says Golden. "Often there's a tendency to find someone who's like yourself, but what you really need is a different perspective and a different style to make that breakthrough you desire."


Expert Panel: Nine Pitching Tips To Make You Appear More Trustworthy And Credible


1. Get the timing right.

One thing a lot of companies don't factor in sufficiently when raising money is timing. Even if you don't immediately need the capital, raise money when things are going well. You're going to be more confident and you'll portray that confidence to investors. You're also going to be more excited, and excitement is contagious. Additionally, you'll be able to be completely honest about everything with the business. Even if you've hit some speed bumps in the past, it's much easier to discuss them when you're looking back on them and the road ahead looks bright. A huge part of raising money and building a business is yourpersonal confidence in what you're doing. Don't raise money without it, and always be transparent with investors -- many tend to invest more than once. - Carlo CiscoSELECT

2. Provide concrete examples of real results with real data.

We go over the top in our pitches to include case studies relevant to the prospective client, based on their specific cohort criteria like industry, size, scope and campaign goals. We then take it further by providing links to many more case studies. The goal is not to be overwhelming but to demonstrate our capabilities and expertise through results. One of the most effective things we do to build trust and confidence is recommend that prospects get in touch with current and past clients to speak to them personally. The fact that past clients are happy to speak to their experience with us goes a long way to show the kinds of partnerships we seek out with clients and how we manage those relationships. - Nick EubanksFrom The Future

3. Be vulnerable and honest.

Both at work and in life, coming across as trustworthy means being your vulnerable, honest self. Vulnerability can mean talking through your weaker points or areas where you need help and being honest about your struggles and successes. Authenticity is key in winning people over, and they are much more likely to trust someone who is human and acknowledges their shortcomings than someone who is overly confident or "perfect." We don't trust perfection because it doesn't exist. - Rachel BeiderMassage Outpost

4. Acknowledge that you're not always the perfect fit.

Even though our company has developed an automated and scalable solution to address a huge problem, I also recognize an automated process isn't ideal for all clinical scenarios. When I acknowledge this point to potential customers or investors, I visibly see their guards come down. By being transparent about the limitations of automation in healthcare, our time can be spent determining the possibility of a viable partnership. Inviting discussion about the areas we can't appropriately address clearly demonstrates our commitment to excellence. I want to build a company that provides optimal solutions for the long term, not just a quick fix. Lasting partnerships require a high-level of trust and respect that only comes when you put your partner's best interests before your own. - Amanda ElmsMetis Genetics, LLC

5. Share the mistakes with the successes.

Honesty is a core value for our company. One method to demonstrate this is by sharing our mistakes with the successes. Mistakes get a bad rap, as we are trained to avoid them at all costs, but in business they are used to hone the approach to reach a customer. We want to understand what doesn't work just as much as we want to know what does work. Creating a series of experiments, including some you actually think will fail, is a healthy approach to test your assumptions. You are going to learn something new while validating those core assumptions. Sharing any pitch is loaded with assumptions. Your job is to help them understand how you reached those assumptions so they can agree with your conclusions, and explaining the messy road through testing is the perfect way to do it. - Charles NickThird Wave Water

6. Pay attention to your body language.

Your body language plays a vital role in how others perceive you. For instance, an easy way to appear more trustworthy is by making eye contact with people when you talk. However, don’t end up staring relentlessly as it indicates hostility. Facing people you’re interacting with is imperative, as it gives them the impression that you’re interested in them and that they have your attention. Looking away or turning your body to the side, on the other hand, might be indicative of you having something to hide. Crossing your arms or legs while talking gets a big "no," as this can also come off as you wanting to hide something. If you use your hands while you speak, continue doing so. Gesturing and nodding help others feel that you’re listening, which in turn helps build trustworthiness. - Derek RobinsonTop Notch Dezigns

7. Show that you care about them as an individual.

Genuinely care for the person you're speaking to. Care more about them as an individual than them as a customer. This may mean opening up and being vulnerable if it enables you to relate to them better. It may mean sharing a personal story that might challenge or encourage them. When meeting with potential clients, I sometimes find myself coaching them through different problems they're facing with their business. Because it's a sales meeting, I know I'm not going to get paid for that time. I'm doing it because I care about people and don't want to miss an opportunity to add value to someone's life. If what I share enables them to be more successful, that means they'll be able to make a bigger impact on their family, employees and community. That's what matters, even if they don't buy. - Bryan CitrinChiropractic Advertising

8. Just be human.

Sales tactics make us all nauseous. Stick to your humanity and the basics: Be good, be brief and be gone. While you are pitching, focus on what is in it for your audience. This is where you show how youropportunity can solve not simply a problem, but their problem. You do this by talking like a human, not a robot. Practice how'd you explain this to your mom, your grandma or someone on the street until the language flows just like a "hello" would. Lastly, people trust people they like, so share that personality of yours. If you say "y'all" in life, say it in the pitch. If you love sports, weave that in. Make the pitch natural to you, so it will be natural to them. Show who you are -- people just may like you.  - Codie SanchezWww.CodieSanchez.com

9. Trust yourself.

Two things investors and potential customers are looking for are confidence and extensive knowledge of your product. Luckily those often come hand in hand, so preparation is key. Like they always say on Shark Tank, you need to know your numbers. If you have an amazing and innovative product, it can speak for itself; however, you need to put it in a position to do so. Sometimes even more than the product, investors invest in people. If you are the person who is very passionate about solving XYZ and know where you are going, you could still potentially receive an investment even if your current product isn’t perfect. So let your passion and persistence shine through and show that you are ready to tackle consumers’ biggest problems. - Zohar Steinbergtoken payments

The Power of Positivity: 11 Ways to Boost Your Business With a Good Attitude


1. Believe in Your Ability to Achieve Your Goals

A positive attitude increases productivity, which is a benefit in your personal and business life. When you have a positive attitude, you believe in your abilities and you are able to achieve your goals. Being able to accomplish things on a regular basis not only is steeped in a positive attitude, but it enhances one. – Blair ThomaseMerchantBroker

2. Focus on Where You Want to Go

When learning to ride a motorcycle, they tell you not to look at the obstacles you are trying to avoid because where your eyes and body are focused is where you will end up going. The same is true in business. If you spend your time focused on negative outcomes, then you will eventually go there. Being positive and encouraging your team to do the same will take you where you want to go. – Tony ScherbaYeti

3. Ask Yourself, ‘What’s Great About This?’

When challenging situations arrive, instead of asking yourself, “why is this happening to me?” consider, “why is this happening for me?” I take it a step further by questioning what’s good or even great about this? It helps me stay grounded in positivity and gratitude. – Rachel BeiderMassage Outpost

4. Look for the Good in a Situation First

It’s not possible or desirable to be positive all the time. Criticism and negative feedback are essential to learning, but relentless negativity doesn’t help anyone. I try to look for what is good first and preface my comments with positivity. It’s best to look at any negative comments as teachable moments and remember that people learn best from those they trust. – Vik PatelFuture Hosting

5. Be Present When Communicating With Others

People can expect a positive person when I answer their phone call or email, making it easy for them to decide to communicate with me. Naturally, people seek to surround themselves with positive people, including in business. When you’re dealing with an issue, enjoy a moment of conversation with someone new or the exciting opportunity to present yourself. You might even get a solution out of it. – Codie Sanchezwww.CodieSanchez.com

6. Hold Yourself Accountable

I try to hold everything I say and do as a leader accountable to the “How would you feel if this was published on the first page of the New York Times?” question. As a leader, you should never say or do anything that you wouldn’t feel comfortable being made public. Hold yourself to a high standard of behavior, especially when you’re making decisions that will affect the company as a whole. – Roger LeeHuman Interest 401(k)

7. Use Positivity to Build Trust and Credibility

Negative people are hard to trust, and many find they lack credibility because negativity is a defensive behavior. Being positive is welcoming and opens others up to want to know you more, trust what you say, and be around you. Positive speaking and actions send good vibes to others, which help you stay top of mind for making them feel good. – John RamptonCalendar

8. Carefully Consider Your Language Choices

Having a positive outlook is easier said than done, but when I’m able to achieve it, I find that the best people always want to work with me and stick around. To achieve this mindfulness, I’ve tried to always use positive sentences instead of negative ones; for instance, I say, “it’ll be challenging” instead of, “it won’t be easy.” The language we use shapes our thoughts and those around us. – Turgay BirandEditionGuard

9. Keep Discussions Focused on Solutions

In many instances, you have the choice of whether to focus on the problem or the solution. Talking too much about problems isn’t helpful for coming up with solutions, and it can cause discouragement. Keeping a positive attitude helps to spark creativity and optimism. I like to approach difficult situations with the assumption that there’s always a way to make it work in my favor. – Kalin KassabovProTexting

10. Send Out Positive Vibes to Attract Like-Minded People

In my 10-plus years as a business owner, I have found the sentiment “your vibe attracts your tribe” to be true. Having a positive and gracious attitude attracts others with that like-mindedness. I find working with these people to be more inspiring, invigorating, and productive. When dealing with issues, keep the big picture in mind: Don’t sweat the small stuff. – Leila LewisBe Inspired PR

11. Plan for the Best-Case Scenario

An easy way to stay positive is to reframe our approach and the questions we ask ourselves. At most companies, major emphasis is placed on, “what if it doesn’t work out?” While this is important, rarely do leaders and teams ask, “what if it does work out?” Those two questions approach work from two different angles — one pessimistic, and the other optimistic. – Antonio NevesTHINQACTION Inc.

Pre-Order My New Book: Press Here, Massage for Beginners

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I have a new book coming out in January called “Press Here: Massage For Beginners“. I wrote it so that a wide audience could learn how to give an amazing, relaxing massage at home to their friends and loved ones. It discusses everything from pain-relief techniques, to using the perfect amount of pressure, as well as helpful self-care tips and stretches. PRE-ORDER on Amazon or Barnes and Noble!