Inspiring Client Meeting: Massage Student

I had a fantastic meeting this morning with a very enthusiastic Swedish Institute student, studying massage therapy. She was desperately excited to learn how to start a private practice. I love working with students and recent graduates, because at the start of their career, they have so much excitement and enthusiasm, and it's infectious and inspiring to be around that sort of energy. Over the course of our conversation, we got further into what really excites her, and worked together to identify who her ideal clients are. She's super stoked to work with dancers, in particular, but doesn't know where to begin. We started to brainstorm together about where her ideal clients are, and I pointed her in the direction of SCHOOLS. What's wonderful about being a student and soon-to-be graduate, is that she's immersed in students. I encouraged her towards looking for dance students - especially schools like Juilliard, Fordham, and LaGuardia. If she can identify, reach out in a friendly way, and connect with even one dance student, it get's her foot in the door to start working on others via referrals. I suggest with anyone getting excited to start a business, especially while just out of school, to offer your services for free or at a discount, in the beginning. Think of it as good practice, which you need, as well as an investment in that person and their potential referrals. Also, if you're currently a student, this is the best time to start working on your social media presence and start putting it out there via Blog, Facebook, Twitter, Instagram, and other social media, which is essentially free advertising, and an opportunity to interact with and connect with others.