Upcoming Workshops for February 2017

Wellness Business Consulting Class

I'm looking forward to teaching my next business classes in the month of February!

Course Description: "According to the Small Business Administration, 90% of service businesses will fail within the first 5 years. These statistics are even higher for Massage Therapy as a profession. They fail not because they don't offer great services, but because massage therapists can be extremely uncomfortable with traditional marketing, resulting in feeling overwhelmed, isolated, and frustrated. Wellness practitioners tend to be highly nurturing. We nurture our clients, our peers, our loved ones, its what we do. This course will teach you to nurture your business. 

When Rachel Beider started her practice at 24, 6 months after graduating from Swedish Institute, she was able to effectively and immediately grow her private practice from 10 clients, to 110 new clients within one summer. She did this with limited resources and very little funds, which required creative solutions. 

This course is Rachel's proven system for getting more clients, all while on a budget. And it works. She will lay out an easy-to-follow road map for starting and growing your massage practice based on 7 core self-promotion strategies. Through verbal and written exercises, you'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your success -— and how to do it with passion and purpose. 

Even if you hate the idea of marketing and selling yourself, this practical, inspirational course will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow."

I will be teaching at The Swedish Institute in NYC on Wednesday Feb 8th at 6pm. Click Here for more info on the Swedish Inst Workshop

I will be teaching at Cortiva Institute in Hoboken on February 11th at 1pm. Click here for more info on the Cortiva Institute Workshop

Both Courses Provide 4 Hours of NCBTMB CEUs and are Open to All. I hope to see you there!

 

 

30 Important Questions to Ask Yourself

Photo by: Mag Pole for Unsplash

Photo by: Mag Pole for Unsplash

With 2017 Fast Approaching, HeRE are Some Important Questions to Consider:

1. How much have you loved? Count the people. Add it up. When it comes to love, I’ve always felt in red numbers. I’ve been so focused on the minuses — all of them based on the not-enoughness, the virus most of us suffer from, the glass half-empty, the “but” – the “won’t” – the “can’t” – the “don’t” — the “what if.” (So if you’re in red numbers too, let’s put the ball back in our court. How much have you loved? Have you loved even when it hurts, when you can’t, when you shouldn’t, when you wouldn’t, when you didn’t – just because love is a verb, not a noun, and it’s the hardest, most beautiful gift of life? If so, you’re richer than you feel.)

2. What do you love doing that you aren’t doing? Furthermore, how could you get paid for doing what you love? Let’s brainstorm. It’s your right to be alive every second of the day. You’re not supposed to spend 8 hours a day in chains and the remaining 4 getting high on mental and physical distraction in order to cope with the depression of not doing what you should, what you really want, what you need to be doing.

3. What person or type of person would you choose as a life companion? A witness to your life? Forget the shoulds / the can’ts / the won’ts / the impossibles. Who would you love and who would love you back if you could have a say in it? Because see, your say in this makes all the difference. When you say your dreams out loud, you turn on the engine. It’s like this whole unlived, abundant life is waiting to come rushing out of you and in wishing it — out loud — you open the gates and give it permission to happen.

4. Where do you want to live? Are you happy with your life where you are? Could you be happier somewhere else? It’s true that you can be home wherever you are. But it’s also true that some places are more in tune with the kind of life that comes bursting out of you. There’s nothing more inspiring and motivating than good company and an environment that reflect and support your mission.

5. What do you want to accomplish? And most importantly, why — what’s your motivation? Be unrealistic. Life itself is unrealistic. Your very existence is as random, impossible and unrealistic as it gets. Only unrealistic people accomplish extraordinary things.

6. What do you want to be remembered by? Write it down. This is the man / the woman who _______________. Take your time.

7. What kind of life would make you jealous? And why? If you could start over, what would your life look like, right now? (psst…you can – but shh, don’t let your doubts in on this yet – they’re gonna’ ruin everything).

8. What adventures do you want to have? Can you list five? Adventures aren’t just for children — or maybe the 10-year old in us never dies. And it’s that inner child that really loves and lives life for what it is: the greatest adventure in the universe.

9. If you had to add something to humanity, what would your contribution be? List at least one. The world doesn’t owe you. You owe the world. The good news is that whatever the answer to this question, you’ll enjoy doing it. Your mission is encrypted in your blueprint.

10. What are your ghosts? Your unspoken demons? The stuff you keep in your closet under a lock? What are you most deeply afraid of? Say it out loud. Get real with yourself. It’s how you conquer them.

11. What are your favorite memories? Can you picture four or five instances in your childhood you are fond of? Do you see a river running through them? What’s that river, that common denominator, the deepest statement about you and life that lies at the core of them? There is usually only one – or two life-altering statements that come up when you dig.

  • Get to the bottom of it. How can you live from that same belief now? How can you transform your current experiences so they begin with that same idea – that fueled your most cherished childhood memories?

     

12. Who do you love the most? What 10 people would you put on a lifeboat in case of a universal tsunami / asteroid / zombie attack or any other realistic end of the world? Make a list. You can have a million friends on Facebook, but at the end of the day, you’re lucky if you can find 10 people you would die for and who would die for you. Email them as soon as you can. Remind them that if the world ends tomorrow, they’d be on your lifeboat. (Truth is…you never know if the world will end tomorrow. At least for you. And human beings are the most forgetful animals. Do you eat, drink and sleep every day? Then love every day too.)

13. What worries you the most? Why? Worry comes from fear. And most fear is imaginary. Fear of the Thing is not the Thing itself. Learn to distinguish one from the other. It’s as simple as asking Why? (So what are you worried about? List even the most trivial worries, they’re a projection of a deeper fear. And if any of these worries came true, do you think you could survive? And if the answer is No, then all the more reason to enjoy the world before it ends (and not worry about dead or dying ends).

14. What type of people inspire you and make you come alive? What people — at this point in your life — add to the truest equation of YOU? Reach out to them, get closer, “touch” them, spend time with them, be around them, aliveness is the one virus you always need to catch.

15. What type of people bring you down and make you hate yourself? Break up with them. Today. It’s not rejection, it’s just selection. Life is short. You can’t invest your love in people who don’t want it and who use it to deplete you. (Love is the most elevated, beautiful transaction between two creatures. But it’s still a transaction. The whole of nature is transaction: a give and take. When one is missing, the cycle is interrupted, the fire swallows all the oxygen and you burn out. We each have a choice – to give and to take love — and whether we are aware of it or not, we choose the people we give to and take from. You are responsible for your heart’s investments.)

16. Who are your mentors? What have they taught you? Can you make a list? If you know them personally, thank them? Writers, thinkers, teachers, people who’ve shown you the way at some point, and the beautiful mystery of life made sense in their hands. Inspiration is contagious. It fuels you up. You owe them a mention on your lips and in your heart, and you must pay it forward and become a way-shower to someone else.

17. What is your cosmic elevator pitch? Not your job description, not your professional bio, not your resume, not your About page. But if you got in an elevator on a spaceship that tours the galaxy and you could say anything you wanted about yourself, what would you tell your elevator mates? (In short, who are you – raw, unedited, wild, ordinary and extraordinary you? What does it come down to? And why?

18. What issues can you help with? We’re in trouble as a planet, as a species, as a global community, and as individuals. It’s not a choice, actually. If you want to live here, you need to pay the toll of helping out, or your so-called-living won’t be more than a selfish idea of living. (Interdependence is the new Independence. In order to make it real, you have to help clean up the mess others have made. Don’t worry, so will others help clean yours. It’s how it goes with humans. They mirror each other, for better or worse.)

19. How can you express yourself creatively? Starting with the belief that we are all creative animals by nature, what’s your medium? Don’t think about profit, think only of how you can recycle your demons and become a channel for truth. (Art speaks directly to the heart. It doesn’t go through reason. They are two parallel languages. You need to speak Art if you want to understand Heart. So pick a medium and start practicing.)

20. How do you manage your time? What works for you? If you’re a mess, how can you get it together? Here are some creative tips on productivity. Can you make a schedule, write down your routine (to help you stick to it), come up with a productivity manifesto of some sort.

21. If you were to leave the world today, what’s your manifesto? What would you tell your children if you were forced to abandon them unexpectedly? Tell them now (even if you don’t have children). You do actually, we’re all inextricably interconnected to each other – in ways beyond our wildest imagination, and every child born on this planet is also a bit yours.

22. What makes you come alive? What ignites you? What makes you forget time, and space, and love, and food and water and even why – if taken to extreme? As Bukowski put it, “Find out what you love and let it kill you.” (Or resurrect you.)

23. What are your most painful memories? Are you still replaying them in your mind and using them as an excuse to fuel your fear of getting hurt again? Do you think they might be keeping you from trusting your heart again?

24. Why do you eat the way you eat and the things you eat? What do you think you should you eat that you’re not eating – and why? What can you put in your body that gives you pleasure and also respects and nourish it? If you don’t know, can you find out? Google it, read books, take a nutrition course, a cooking class, an online support program, hire a health counselor, do whatever it takes to get to know your body’s needs and then give it what it’s really asking for.

  • (Your cells are made from the very food you eat. What you eat is the most important physiological aspect of your aliveness. You can’t honor life through your work, mission, relationships (you name it), if you don’t eat what gives you life.)

     

25.  What ignites your brain? What turns your light bulb on? Can you add more of that to your everyday? Get smarter? Train your brain? Evolve? Don’t waste your precious time on meaningless entertainment that numbs your mind and makes you smaller. It’s later than you think.

26. What physical exercise makes you sweat it like you mean it and enjoy both, the process and the afterward feeling? If you’re not currently practicing it, can you read more about it, surround yourself with people who practice it, sign up for a class, do whatever will motivate you to practice it?

27. What does your body need in order to function at its best? Can you make a list of what makes you feel healthiest and function optimally and try to practice it every day? If you’re not sure, start experimenting. Your 100% is just a little higher than your 80% but it makes a lifetime impact.

28. What feeds your spirit? What gives you goosebumps? What makes you fall down to your knees in awe (and weep)? Is it god? Religion? The universe? Science? Starry nights? Philosophy? Nature? Music? Art? It has to be higher than a person (than you), and surpass your understanding. There is no awe without mystery.

29. What are you proud of so far? What have you accomplished? Don’t compare yourself to others. There will always be someone who’s done “more” and some who’s done “less.” But what can you, at this point in your life (your circumstances, your reality), give yourself a hug for? Do it.

30. Fast-forward to your epitaph. What does it say? As a place-holder, let’s paraphrase Jack Kerouac: “They lived and loved and asked, blessed and adventured…and they weren’t sorry.”

  • Article by Andrea Balt for Rebelle Society.

How to Start and Grow Your Practice - Cortiva Institute Workshop

Cortiva Institute Wellness Business Consulting

I was so impressed with my students this week at the Cortiva Institute of Massage Therapy! It was an intimate group, and we were able to really focus on individual concerns, taking a deeply personal approach to explore and support each student's goals. I heard a lot of seriously positive feedback, and enjoyed the beautiful and modern campus! I will be teaching a more in-depth version of the workshop again in February, stay tuned for details!

3 Beautiful, Clean, Simple Websites to Inspire

One of the first things that I look for when working with new clients is their website. A website should reflect how the business makes you feel, and should align with the values of your business. Good design, clean lines, modern, simple, and easy to use are a Must. Here are some absolutely beautiful websites to inspire:

 

Jessica Comingore Studio: "A boutique design studio specializing in refined visuals for emerging lifestyle brands." Her modern and clean approach and beautiful palette create a website that feels deceptively simple and accomplishes the job.
http://jessicacomingorestudio.com/

Screen Shot 2016-11-30 at 11.42.35 AM.png


Women's Health Specialist, Nicole Granato: "Certified Health and Wellness Coach working world wide with Women to overcome Hormones Imbalance, Infertility, Weight Loss and over all vitaility." Her website feels clean, sleek, modern, easy to use and image heavy in a way that easily conveys vibrance and health.
http://www.nicolegranato.com/
 

Saxon Campbell's Buds of Brooklyn: A flower design company offering hand-delivered custom designed bouquets for all occasions. This site is the embodiment of clean, simple, cool and modern.

http://www.budsofbrooklyn.com/

 

 

16 Apps to Boost Productivity

Iphone coffee

I'm a huge fan of using technology to help streamline and simplify our busy lives. No matter what type of business you run, being productive is a must. Techniques and strategies aren’t enough if you don’t have the tools needed to implement them. Fortunately, there’s an app for that!
Here are 17 apps that are guaranteed to boost your productivity, accountability and success:
 

1. Asana

While there are tons of different project-management apps out there, Asana is by far one of my favorites. Once set up, this app helps you reduce internal email, delegate tasks and check the status of your projects from one central dashboard.
 

2. TripIt

Tracking travel is important -- not just for organizational purposes, but for expense and tax filing as well. TripIt succeeds in keeping all of your important information in one place.
 

3. Focus@Will

Distraction is a huge challenge facing most business owners, but it’s one that can be avoided. If you like to listen to music while you work, check out Focus@Will, an app that provides special playlists designed to improve focus and bolster creativity.


4. Evernote

One of the most versatile note-taking and storage apps available, Evernote is accessible from any device. The cloud-based app allows you to store, edit and tag documents for effortless organization.
 

5. Producteev

Delegation is an important part of business success, whether your team is large or small. Producteev, a powerful task management program, allows you to easily assign tasks to other team members, as well as hold them accountable.


6. FlipBoard

Staying up to date on news and industry changes is easy with FlipBoard. Don’t waste time flipping between a dozen different websites -- this app summarizes your favorite feeds in one place.


7. Pocket Analytics

Every business owner should know the status of his or her business at all times, and that includes web analytics. This app provides an easy-to-read mobile overview and a dashboard that tracks multiple services.


8. Contactually

Keeping in touch with members of your network is important, and Contactually makes it easy. Allowing you to segment your contacts and assign follow-up cycles to each category, this app makes sure you never lose touch with your team or your prospects.


9. Sunrise

If you’ve got multiple calendars floating around, you need Sunrise. This easy-to-use calendar app connects seamlessly to all major calendar services, allowing you to stay on task and productive.


10. TrackMaven

Staying ahead of your competition is a challenge, but TrackMaven can help. The app can optimize your content distribution and help you identify marketing opportunities, while also tracking your competitors’ content and strategies.


11. Skitch

Skitch makes it effortless to add markup or annotations to existing content. If your job involves providing frequent feedback, this app makes it easy to give and simple to understand!


12. Mint

Proper money management is important, whether you’re saving up personally for an upcoming expense or a Fortune 500 company managing a vast number of people and resources. With Mint, you can get a quick snapshot of your financial situation any time you log in to your account.


13. EchoSign


Never find yourself scrambling for a scanner again! EchoSign lets you to sign vital business documents electronically and records your document history, making future document audits painless.


14. Hootsuite

Save time on your social media marketing efforts by managing all of your social profiles in a single app with Hootsuite. It’s an easy way to take the pain out of maintaining and updating multiple accounts.


15. Box

Box is a cloud storage system that helps you track your projects in real-time -- an essential feature if you work with a remote team. Even better, the program’s responsive design allows Box to be effective no matter what device you use.


16. IFTTT

A great app with a huge range of applications, IFTTT allows you to create programs that respond to events with a certain action. For example, the app can be used to send an Instagram post to Facebook, or to send you a text if a weather event is brewing in your area. The possibilities truly are endless. 

17. DesignCap
DesignCap is an online graphic design tool to speed up your creative process to make striking graphic designs for your business, event, social media, and more.

I Sat on a Wellness Panel and it was Awesome

Rachel Beider Wellness Business Consulting

I had the great pleasure of speaking with an inspiring group of women in business at the AWSCPA at the Deloitte on the 50th floor at Rockefeller Center, (which has breathless views, btw!). The AWSCPA is a national network connecting and supporting women CPAs through their careers using innovative training, mentorship, and focused relationships. It was wonderful to talk to this group of women about their health, implementing wellness in the workplace, as well as the challenges of a work/life balance. The meeting was inspired by Ariana Huffington's recent exit from the Huffington Post and her book Thrive. We listened to their concerns, answered questions, and I even demonstrated a couple of easy stretches that they can do at their desk (glute and piriformis!). 

Rachel Beider, Alicia Baughn, and Carin Crook on the Wellness Panel 

Rachel Beider, Alicia Baughn, and Carin Crook on the Wellness Panel 

Start Now

Photo by Ariana Prestes for Unsplash

Photo by Ariana Prestes for Unsplash

Start giving your gift *now*.

Not when you have more money. Not when you're more famous. Not when you have a "platform." Not when you have the perfect job. Not when you have a degree in it. Not when you lose the weight or look hot. Not when you've "healed." Not when you've taken the next workshop or training. Not when you've quit that thing you're addicted to for good. Not when your parents finally understand you, accept you unconditionally, and approve of your self-expression fully. Not when you've "discovered your purpose."

Start giving your gift now.

Not when you've "discovered your gift."

You already know what it is.

If it is connecting people, then start connecting people, now.

If it is loving people unconditionally, then start loving people unconditionally, now.

If it is cooking for people, then start cooking for people, now.

If it is sharing your insights via writing, then start sharing your insights, now.

If it is entertaining people with your singing, or your humor, or your acting, then start entertaining people, now. In your kitchen. In your friends' kitchens.

If it is helping people get through difficult times, then start helping people through difficult times, now.

If it is getting people more grounded in their bodies, then get people more grounded in their bodies, now.

If it is making people feel worthy, accepted, and loved, then make them feel worthy, accepted, and loved. At work. On the street. In the park.

The idea that you can start giving your gift "when something" is an illusion. The "when something" you are dreaming about will come, if it comes, when you start giving your gift. Now.

And it it doesn't come, that's fine too. Because you'll be giving your gift. And that is the greatest gift.

And if you really do need something in return, I'll just say, usually, great things, surprising things, come when you start giving your gift with no expectation of return.

So just start giving it. And be open to being surprised. Not surprised at how fast your previous daydreams come to fruition (though they might.)

But rather, surprised at how held you are, how appreciated you are, how supported you are, and how good it feels, all in ways you never expected, with people you never expected, once you start giving your gift freely and unapologetically, with no expectation of return.

Tag, you're it.

Your gift, that is.

You are your gift.

By Author: Michael Ellsberg

Addressing Fear

Photo by Ashley Bean for Unsplash

Photo by Ashley Bean for Unsplash

What we fear doing most, is what we most need to do.
— Timothy Ferriss

Do you ever feel overwhelmed by what you need to accomplish? Is there something in particular that you've been putting off, because you're afraid? I know when I'm particularly scared of doing something, or am afraid that I don't know how, I will often start to procrastinate. What was once a small task on the "need to do" list is a big scary thing that I try not to think about, except for in occasional bouts of panic. Tim Ferriss, author of the 4Hr Work Week, writes that the things we are most afraid of are what we need to address the most - and I know that when I start to feel that dread creeping in about a particular task, I must put that task on the top of my To Do list. We often spend far more time worrying about doing something than actually doing it! 

If you're generally scared to take a step forward in your career or for your business, write down exactly what is scaring you. Then follow up by writing down the very worst case scenario of what could happen. Lastly, write down all the ways that you would recover and get back to feeling ok if the worst case scenario happened. What you'll start to learn is just how resilient and resourceful you are. This can be a truly great exercise both professionally and personally. What scares you the most in building your practice? 

New Practice: Massage Greenpoint

I've been terribly excited to see massage clients and consulting clients at my newest studio, in Greenpoint Brooklyn, called Massage Greenpoint. We've been open just 7 weeks now, and have already treated 200 massage therapy clients. I've been using the very methods that I speak to my clients about, in regards to getting new faces in the door, and retaining the clients we have. Here's a quick tour of my new space - it boasts 8 treatment rooms, a welcoming reception, and an eco-friendly sustainable build-out. 

Treatment Room at Massage Greenpoint

Treatment Room at Massage Greenpoint

Window at Massage Greenpoint
Massage Greenpoint Reception

Massage Greenpoint Reception

Your Future Self is On Your Side

Image by Haley Phelps for Unsplash

Image by Haley Phelps for Unsplash

I took a meditation class at the Shambhala Center in NYC, and was thrilled to hear a lecture from a talented teacher. She spoke about how easy it is to get stuck in thinking that we can't accomplish something because when we look back in our history, we haven't done it yet. Maybe we haven't tried, maybe we've tried and failed, maybe we've been too scared to start, but for whatever reason we are bound up in our personal history of inexperience, and the thought that we simply can't do something, or are scared. She suggested, if you're going to get caught up in your past, you may as well get bound up with your future as well.

So, what on earth does this mean? She offered this for an example: you wouldn't start attending college without envisioning yourself as a graduate. You wouldn't begin a diet without picturing yourself as a healthier person. When you're starting something new, imagine your future successful self, reaching back through time, to encourage your current self, and pull you forward towards those open arms. If you're going to be scared by your past self, you may as well be cheered on by your future self.

I like imagining my future successful self - who she looks like, what she's doing, what she's accomplished. I like that she's on my side, pulling me forward towards the future.