Rachel Beider on ABC News

Photo by Bebeto Matthews 

Photo by Bebeto Matthews 

Check out this awesome article about my business on ABC News!

STRESS IS UP, SO'S HIRING

"Business surged at Rachel Beider's two massage businesses in New York's borough of Brooklyn after President Donald Trump's inauguration, with revenue rising 50 percent that first week. Bookings have remained high and Beider, who has a total of 46 part-time massage therapists at Massage Williamsburg and Massage Greenpoint, needs four more to keep up. She's also hired a full-time receptionist.

Clients stressed about the political climate are making appointments in hopes that a massage will help them feel better, Beider says.

"Their anxiety is taking a physical toll on their health, manifesting as shoulder tension, neck pain, headaches, insomnia and jaw pain," Beider says.

Beider was surprised by the increase in her business.

"I wasn't expecting the volume or frequency of appointments — people are making more visits," she says."

To Read More:

http://abcnews.go.com/US/wireStory/big-thaw-small-businesses-ending-hiring-freeze-45992408

Rachel Beider in US News and World Report

My business was featured in today's US News and World Report:

Photo by Bebeto Matthews

Photo by Bebeto Matthews

In this Monday, March 6, 2017, photo, massage therapist and business consultant Rachel Beider poses for a photo at her studio Massage Greenpoint, one of two she owns, with the other being Massage Williamsburg, in the Brooklyn borough of New York. Beider said she has grown her client base, as many people have been seeking stress relief since the elections.
— US News and World Report

 

 

Rachel Beider in the Wall Street Journal

I was interviewed by the Wall Street Journal regarding clients experiencing post-election stress issues. Quotes below:

"Brooklyn massage therapist Rachel Beider wasn’t surprised to see a 12% uptick in her business after the November election, but that was just the start.

The week after Donald Trump was inaugurated, sales at Massage Greenpoint popped 48% from pre-election levels, she says. And so far this month, the figure nearly has doubled.

Ms. Beider says clients are complaining of insomnia, tension and anxiety; Most cite the new administration.

“In our industry, stress is sort of a commodity,” she says. “In an odd way, it’s good for business.”

Yes, in left-leaning New York City, stress-relief specialists—from acupuncturists to barkeepers and therapists—say the fledgling Trump administration has triggered a surge in demand."

Original Article by Anne Kadet Here: New Yorkers Seek Ways to Cope with New World Order

Building Your Unofficial Board of Advisors

As much as we would love to, (me especially) no one can do it all by themselves. Reaching out to mentors, teachers, and guides over the years made a huge difference for me at important times in my career and in moments of transition. I've sought out people who can walk me through growing pains, who can be a sounding board for ideas, and who I can turn to for support and advice. They are my unofficial "Board of Advisors" and though they have no financial interest in my company, I will often take them out for coffee or lunch and ask them about specific work questions and concerns. We talk about everything ranging from which credit card processor to use and what to do when you want to start a maternity leave plan, or tough subjects like dealing with a difficult client or landlord. My recommendation is to fill your "Board" with a variety of different people and try to stick to people working successfully both within your industry and outside of it. Choose people who inspire you: knowing that they are on your team will help encourage you and give you the confidence to take more risks. 

PS. If you need someone by your side, I'd love to join!

You've got this,

Rachel

 

10 Reasons to Start Your Own Business

Wellness Business Consulting Start Business

Experienced entrepreneurs know not to force a new business idea, simply because they need something to do. The best business ideas arise out of a genuine need for something meaningful in the marketplace, and entrepreneurs that acknowledge this truth will train themselves to become hyper-aware of potentially profitable business ideas within their areas of interest.

1. You're Moving to a New Opportunity, Not Running From an Old One.

A new business opportunity, perhaps in the form of an unserved need in the marketplace or a new technical innovation, can be a good reason to start your own business, as long as the opportunity is real and you are not exaggerating its value as an excuse to escape your current employment situation.

2. You Have an Idea That'll Actually Deliver Value for Your Customers.

At the heart of every strong business opportunity is an idea that will deliver value to your customers. In other words, if you have an idea that a sizable number of customers are willing to pay for, you have a good reason to start your own business.

3. You Have a Business Idea You've Already Validated.

Perhaps you're sitting on a tested prototype, the results of a consumer survey, or the anecdotal evidence from years working in a corporation, suggesting that there is a true need for the product or service you have in mind. These types of validations are great reasons for moving forward with your business plans, while failing to listen to feedback from your prospects can be disastrous.

4. You Believe Your Solution Can Achieve Something Unique.

If you see an unmet need or an unsolved problem in the market that you're excited to take on, this is could be your calling. Perhaps no existing competitors address the problem as well as you can, or they only do so partially, leaving room for your superior service or product.

5. You Enjoy Learning by Doing and Taking on New Responsibilities.

As you start your own business, you will have to perform all the activities that in larger corporations would be divided between different people and departments.

You will be the marketing, financial, sales, operations, HR manager and CEO. If you're anything like me, you've never held most of these positions, so you will have to try new things, dive right in, think on your feet and learn as you go.

6. You Have Strong Optimism Toward Your Business Idea.

There will be times when others doubt you and the viability of your idea. That will continue on until the signs of your success are visibly apparent. Near the beginning, your own steadfast optimism is essential to keep you working toward your goal. Of course, your belief in the idea should not be unfounded, but powerful optimism in the face of challenges sets successful entrepreneurs apart from the rest.

7. You Won't Accept Failure as an Option.

Your progress will initially be slow and uneven. New milestones will be followed by setbacks and your attitude towards handling these momentary road blocks will determine your long-term success. If you refuse to accept failure and instead get back up on the saddle every time you fall down, you are well-suited to be an entrepreneur.

8. You're Excited About Working Hard on Your Passion.

When you bring hard work and passion together, amazing things happen. Looking at successful entrepreneurs, you rarely find a case where the two don’t come hand in hand. History is full of people who tirelessly pursued their passion and created successful ventures.

9. You Have Experience From the Industry Your Business Will Be in.

Successful first-time entrepreneurs often start a business in a field they have experience in. For example, an industry in which they have worked in the past. If this is your case, you will benefit from having an above average understanding of the industry, markets, customers and competitive dynamics. These are all things that are difficult to match by industry outsiders, as you'll be able to leverage existing relationships to speed up your progress.

10. You Have Resources Necessary to Turn a Business Opportunity into Reality.

Having an idea is great, but to start your own business, you need the relevant resources to turn that idea into reality. These resources can come in the form of financial capital, information, technical know-how or valuable networks that'll help you accelerate your success.

 

Post by: Ryan Robinson

Upcoming Workshops for February 2017

Wellness Business Consulting Class

I'm looking forward to teaching my next business classes in the month of February!

Course Description: "According to the Small Business Administration, 90% of service businesses will fail within the first 5 years. These statistics are even higher for Massage Therapy as a profession. They fail not because they don't offer great services, but because massage therapists can be extremely uncomfortable with traditional marketing, resulting in feeling overwhelmed, isolated, and frustrated. Wellness practitioners tend to be highly nurturing. We nurture our clients, our peers, our loved ones, its what we do. This course will teach you to nurture your business. 

When Rachel Beider started her practice at 24, 6 months after graduating from Swedish Institute, she was able to effectively and immediately grow her private practice from 10 clients, to 110 new clients within one summer. She did this with limited resources and very little funds, which required creative solutions. 

This course is Rachel's proven system for getting more clients, all while on a budget. And it works. She will lay out an easy-to-follow road map for starting and growing your massage practice based on 7 core self-promotion strategies. Through verbal and written exercises, you'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your success -— and how to do it with passion and purpose. 

Even if you hate the idea of marketing and selling yourself, this practical, inspirational course will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow."

I will be teaching at The Swedish Institute in NYC on Wednesday Feb 8th at 6pm. Click Here for more info on the Swedish Inst Workshop

I will be teaching at Cortiva Institute in Hoboken on February 11th at 1pm. Click here for more info on the Cortiva Institute Workshop

Both Courses Provide 4 Hours of NCBTMB CEUs and are Open to All. I hope to see you there!

 

 

30 Important Questions to Ask Yourself

Photo by: Mag Pole for Unsplash

Photo by: Mag Pole for Unsplash

With 2017 Fast Approaching, HeRE are Some Important Questions to Consider:

1. How much have you loved? Count the people. Add it up. When it comes to love, I’ve always felt in red numbers. I’ve been so focused on the minuses — all of them based on the not-enoughness, the virus most of us suffer from, the glass half-empty, the “but” – the “won’t” – the “can’t” – the “don’t” — the “what if.” (So if you’re in red numbers too, let’s put the ball back in our court. How much have you loved? Have you loved even when it hurts, when you can’t, when you shouldn’t, when you wouldn’t, when you didn’t – just because love is a verb, not a noun, and it’s the hardest, most beautiful gift of life? If so, you’re richer than you feel.)

2. What do you love doing that you aren’t doing? Furthermore, how could you get paid for doing what you love? Let’s brainstorm. It’s your right to be alive every second of the day. You’re not supposed to spend 8 hours a day in chains and the remaining 4 getting high on mental and physical distraction in order to cope with the depression of not doing what you should, what you really want, what you need to be doing.

3. What person or type of person would you choose as a life companion? A witness to your life? Forget the shoulds / the can’ts / the won’ts / the impossibles. Who would you love and who would love you back if you could have a say in it? Because see, your say in this makes all the difference. When you say your dreams out loud, you turn on the engine. It’s like this whole unlived, abundant life is waiting to come rushing out of you and in wishing it — out loud — you open the gates and give it permission to happen.

4. Where do you want to live? Are you happy with your life where you are? Could you be happier somewhere else? It’s true that you can be home wherever you are. But it’s also true that some places are more in tune with the kind of life that comes bursting out of you. There’s nothing more inspiring and motivating than good company and an environment that reflect and support your mission.

5. What do you want to accomplish? And most importantly, why — what’s your motivation? Be unrealistic. Life itself is unrealistic. Your very existence is as random, impossible and unrealistic as it gets. Only unrealistic people accomplish extraordinary things.

6. What do you want to be remembered by? Write it down. This is the man / the woman who _______________. Take your time.

7. What kind of life would make you jealous? And why? If you could start over, what would your life look like, right now? (psst…you can – but shh, don’t let your doubts in on this yet – they’re gonna’ ruin everything).

8. What adventures do you want to have? Can you list five? Adventures aren’t just for children — or maybe the 10-year old in us never dies. And it’s that inner child that really loves and lives life for what it is: the greatest adventure in the universe.

9. If you had to add something to humanity, what would your contribution be? List at least one. The world doesn’t owe you. You owe the world. The good news is that whatever the answer to this question, you’ll enjoy doing it. Your mission is encrypted in your blueprint.

10. What are your ghosts? Your unspoken demons? The stuff you keep in your closet under a lock? What are you most deeply afraid of? Say it out loud. Get real with yourself. It’s how you conquer them.

11. What are your favorite memories? Can you picture four or five instances in your childhood you are fond of? Do you see a river running through them? What’s that river, that common denominator, the deepest statement about you and life that lies at the core of them? There is usually only one – or two life-altering statements that come up when you dig.

  • Get to the bottom of it. How can you live from that same belief now? How can you transform your current experiences so they begin with that same idea – that fueled your most cherished childhood memories?

     

12. Who do you love the most? What 10 people would you put on a lifeboat in case of a universal tsunami / asteroid / zombie attack or any other realistic end of the world? Make a list. You can have a million friends on Facebook, but at the end of the day, you’re lucky if you can find 10 people you would die for and who would die for you. Email them as soon as you can. Remind them that if the world ends tomorrow, they’d be on your lifeboat. (Truth is…you never know if the world will end tomorrow. At least for you. And human beings are the most forgetful animals. Do you eat, drink and sleep every day? Then love every day too.)

13. What worries you the most? Why? Worry comes from fear. And most fear is imaginary. Fear of the Thing is not the Thing itself. Learn to distinguish one from the other. It’s as simple as asking Why? (So what are you worried about? List even the most trivial worries, they’re a projection of a deeper fear. And if any of these worries came true, do you think you could survive? And if the answer is No, then all the more reason to enjoy the world before it ends (and not worry about dead or dying ends).

14. What type of people inspire you and make you come alive? What people — at this point in your life — add to the truest equation of YOU? Reach out to them, get closer, “touch” them, spend time with them, be around them, aliveness is the one virus you always need to catch.

15. What type of people bring you down and make you hate yourself? Break up with them. Today. It’s not rejection, it’s just selection. Life is short. You can’t invest your love in people who don’t want it and who use it to deplete you. (Love is the most elevated, beautiful transaction between two creatures. But it’s still a transaction. The whole of nature is transaction: a give and take. When one is missing, the cycle is interrupted, the fire swallows all the oxygen and you burn out. We each have a choice – to give and to take love — and whether we are aware of it or not, we choose the people we give to and take from. You are responsible for your heart’s investments.)

16. Who are your mentors? What have they taught you? Can you make a list? If you know them personally, thank them? Writers, thinkers, teachers, people who’ve shown you the way at some point, and the beautiful mystery of life made sense in their hands. Inspiration is contagious. It fuels you up. You owe them a mention on your lips and in your heart, and you must pay it forward and become a way-shower to someone else.

17. What is your cosmic elevator pitch? Not your job description, not your professional bio, not your resume, not your About page. But if you got in an elevator on a spaceship that tours the galaxy and you could say anything you wanted about yourself, what would you tell your elevator mates? (In short, who are you – raw, unedited, wild, ordinary and extraordinary you? What does it come down to? And why?

18. What issues can you help with? We’re in trouble as a planet, as a species, as a global community, and as individuals. It’s not a choice, actually. If you want to live here, you need to pay the toll of helping out, or your so-called-living won’t be more than a selfish idea of living. (Interdependence is the new Independence. In order to make it real, you have to help clean up the mess others have made. Don’t worry, so will others help clean yours. It’s how it goes with humans. They mirror each other, for better or worse.)

19. How can you express yourself creatively? Starting with the belief that we are all creative animals by nature, what’s your medium? Don’t think about profit, think only of how you can recycle your demons and become a channel for truth. (Art speaks directly to the heart. It doesn’t go through reason. They are two parallel languages. You need to speak Art if you want to understand Heart. So pick a medium and start practicing.)

20. How do you manage your time? What works for you? If you’re a mess, how can you get it together? Here are some creative tips on productivity. Can you make a schedule, write down your routine (to help you stick to it), come up with a productivity manifesto of some sort.

21. If you were to leave the world today, what’s your manifesto? What would you tell your children if you were forced to abandon them unexpectedly? Tell them now (even if you don’t have children). You do actually, we’re all inextricably interconnected to each other – in ways beyond our wildest imagination, and every child born on this planet is also a bit yours.

22. What makes you come alive? What ignites you? What makes you forget time, and space, and love, and food and water and even why – if taken to extreme? As Bukowski put it, “Find out what you love and let it kill you.” (Or resurrect you.)

23. What are your most painful memories? Are you still replaying them in your mind and using them as an excuse to fuel your fear of getting hurt again? Do you think they might be keeping you from trusting your heart again?

24. Why do you eat the way you eat and the things you eat? What do you think you should you eat that you’re not eating – and why? What can you put in your body that gives you pleasure and also respects and nourish it? If you don’t know, can you find out? Google it, read books, take a nutrition course, a cooking class, an online support program, hire a health counselor, do whatever it takes to get to know your body’s needs and then give it what it’s really asking for.

  • (Your cells are made from the very food you eat. What you eat is the most important physiological aspect of your aliveness. You can’t honor life through your work, mission, relationships (you name it), if you don’t eat what gives you life.)

     

25.  What ignites your brain? What turns your light bulb on? Can you add more of that to your everyday? Get smarter? Train your brain? Evolve? Don’t waste your precious time on meaningless entertainment that numbs your mind and makes you smaller. It’s later than you think.

26. What physical exercise makes you sweat it like you mean it and enjoy both, the process and the afterward feeling? If you’re not currently practicing it, can you read more about it, surround yourself with people who practice it, sign up for a class, do whatever will motivate you to practice it?

27. What does your body need in order to function at its best? Can you make a list of what makes you feel healthiest and function optimally and try to practice it every day? If you’re not sure, start experimenting. Your 100% is just a little higher than your 80% but it makes a lifetime impact.

28. What feeds your spirit? What gives you goosebumps? What makes you fall down to your knees in awe (and weep)? Is it god? Religion? The universe? Science? Starry nights? Philosophy? Nature? Music? Art? It has to be higher than a person (than you), and surpass your understanding. There is no awe without mystery.

29. What are you proud of so far? What have you accomplished? Don’t compare yourself to others. There will always be someone who’s done “more” and some who’s done “less.” But what can you, at this point in your life (your circumstances, your reality), give yourself a hug for? Do it.

30. Fast-forward to your epitaph. What does it say? As a place-holder, let’s paraphrase Jack Kerouac: “They lived and loved and asked, blessed and adventured…and they weren’t sorry.”

  • Article by Andrea Balt for Rebelle Society.

How to Start and Grow Your Practice - Cortiva Institute Workshop

Cortiva Institute Wellness Business Consulting

I was so impressed with my students this week at the Cortiva Institute of Massage Therapy! It was an intimate group, and we were able to really focus on individual concerns, taking a deeply personal approach to explore and support each student's goals. I heard a lot of seriously positive feedback, and enjoyed the beautiful and modern campus! I will be teaching a more in-depth version of the workshop again in February, stay tuned for details!

3 Beautiful, Clean, Simple Websites to Inspire

One of the first things that I look for when working with new clients is their website. A website should reflect how the business makes you feel, and should align with the values of your business. Good design, clean lines, modern, simple, and easy to use are a Must. Here are some absolutely beautiful websites to inspire:

 

Jessica Comingore Studio: "A boutique design studio specializing in refined visuals for emerging lifestyle brands." Her modern and clean approach and beautiful palette create a website that feels deceptively simple and accomplishes the job.
http://jessicacomingorestudio.com/

Screen Shot 2016-11-30 at 11.42.35 AM.png


Women's Health Specialist, Nicole Granato: "Certified Health and Wellness Coach working world wide with Women to overcome Hormones Imbalance, Infertility, Weight Loss and over all vitaility." Her website feels clean, sleek, modern, easy to use and image heavy in a way that easily conveys vibrance and health.
http://www.nicolegranato.com/
 

Saxon Campbell's Buds of Brooklyn: A flower design company offering hand-delivered custom designed bouquets for all occasions. This site is the embodiment of clean, simple, cool and modern.

http://www.budsofbrooklyn.com/

 

 

16 Apps to Boost Productivity

Iphone coffee

I'm a huge fan of using technology to help streamline and simplify our busy lives. No matter what type of business you run, being productive is a must. Techniques and strategies aren’t enough if you don’t have the tools needed to implement them. Fortunately, there’s an app for that!
Here are 17 apps that are guaranteed to boost your productivity, accountability and success:
 

1. Asana

While there are tons of different project-management apps out there, Asana is by far one of my favorites. Once set up, this app helps you reduce internal email, delegate tasks and check the status of your projects from one central dashboard.
 

2. TripIt

Tracking travel is important -- not just for organizational purposes, but for expense and tax filing as well. TripIt succeeds in keeping all of your important information in one place.
 

3. Focus@Will

Distraction is a huge challenge facing most business owners, but it’s one that can be avoided. If you like to listen to music while you work, check out Focus@Will, an app that provides special playlists designed to improve focus and bolster creativity.


4. Evernote

One of the most versatile note-taking and storage apps available, Evernote is accessible from any device. The cloud-based app allows you to store, edit and tag documents for effortless organization.
 

5. Producteev

Delegation is an important part of business success, whether your team is large or small. Producteev, a powerful task management program, allows you to easily assign tasks to other team members, as well as hold them accountable.


6. FlipBoard

Staying up to date on news and industry changes is easy with FlipBoard. Don’t waste time flipping between a dozen different websites -- this app summarizes your favorite feeds in one place.


7. Pocket Analytics

Every business owner should know the status of his or her business at all times, and that includes web analytics. This app provides an easy-to-read mobile overview and a dashboard that tracks multiple services.


8. Contactually

Keeping in touch with members of your network is important, and Contactually makes it easy. Allowing you to segment your contacts and assign follow-up cycles to each category, this app makes sure you never lose touch with your team or your prospects.


9. Sunrise

If you’ve got multiple calendars floating around, you need Sunrise. This easy-to-use calendar app connects seamlessly to all major calendar services, allowing you to stay on task and productive.


10. TrackMaven

Staying ahead of your competition is a challenge, but TrackMaven can help. The app can optimize your content distribution and help you identify marketing opportunities, while also tracking your competitors’ content and strategies.


11. Skitch

Skitch makes it effortless to add markup or annotations to existing content. If your job involves providing frequent feedback, this app makes it easy to give and simple to understand!


12. Mint

Proper money management is important, whether you’re saving up personally for an upcoming expense or a Fortune 500 company managing a vast number of people and resources. With Mint, you can get a quick snapshot of your financial situation any time you log in to your account.


13. EchoSign


Never find yourself scrambling for a scanner again! EchoSign lets you to sign vital business documents electronically and records your document history, making future document audits painless.


14. Hootsuite

Save time on your social media marketing efforts by managing all of your social profiles in a single app with Hootsuite. It’s an easy way to take the pain out of maintaining and updating multiple accounts.


15. Box

Box is a cloud storage system that helps you track your projects in real-time -- an essential feature if you work with a remote team. Even better, the program’s responsive design allows Box to be effective no matter what device you use.


16. IFTTT

A great app with a huge range of applications, IFTTT allows you to create programs that respond to events with a certain action. For example, the app can be used to send an Instagram post to Facebook, or to send you a text if a weather event is brewing in your area. The possibilities truly are endless. 

17. DesignCap
DesignCap is an online graphic design tool to speed up your creative process to make striking graphic designs for your business, event, social media, and more.