speaking engagement

How To Start or Grow your Private Practice

Rachel Beider Teaching a business Seminar at Swedish Institute
Students in Rachel Beider Class at Swedish Institute

I was thrilled to present my two hour course on how to Start or Grow your Private Practice at the Swedish Institute in NYC. I addressed a room of about 50 entrepreneurs, who were massage therapists, acupuncturists, personal trainers, yoga teachers, pilates instructors, and nutritional counselors. We talked about finding ideal clients, understanding the needs of your target market, building a brand that celebrates your core values and uniqueness, valuing your services appropriately, speaking about what you offer, building solid referrals, SEO and social media, the importance of consistency, staying organized, using marketing materials, and SO much more!

As this was my first attempt at teaching a course, I was quite nervous, but what I didn't anticipate is how much I enjoyed speaking with people! The class was so involved and asking great questions, and I saw a lot of people nodding and taking tons of notes. I really loved my experience, and hope that I made a difference and inspired a few people. I've been getting some fabulous feedback and can't wait to do it again!

I don't want to brag, but April has been Amazing!!

I had such a fantastic experience joining Geoff Dawe for his Spa Talk at the Swedish Institute. I've never spoken in front of such a large, engaged, excited group of people. The majority of attendees were Swedish Institute students and alumni, as well as other wonderful teachers and Swedish Institute Faculty. I learned a key phrase from Geoff Dawe about positivity when engaging with clients. When asked about his day, Mr. Dawe responds with a devilish grin: "Well, I don't want to brag". This simple interaction speaks volumes to clients and is a memorable response. When we come to work as practitioners of whatever field we've chosen, it's so important to remember to leave our emotional baggage at the door. Clients always remember your services and how you've gone out of the way to make them feel happy and special. Leave clients feeling great about you, not stressing because you've had a bad day. Who knows, maybe your positive vibes will rub off!